NEW
🏆 Kiindred Expert's Choice 2026
Give your PlayWall a new way to play. Add the Board & Stand to create a freestanding setup you can move from room to room and outside.
Shop Board Bundle
NEW
On the wall, on a board, or standing anywhere. Pick the PlayWall setup that suits your home.
On the wall
Sticks to smooth, painted walls in minutes. Renter-friendly and residue-free.
Best for Bedrooms, playrooms and smooth painted walls
On a board
Your PlayWall on its own sturdy board. Hang it or lean it, with nothing stuck to your walls.
Best for Renters and textured walls
Anywhere
Add the wooden stand for freestanding play in any room. No wall needed.
Best for Small spaces and moving play from room to room and even outside
SmartyPals Magnetic Playwall was made for exactly that. Hands-on activities that spark imagination, encourage independent play, and create little moments of magic. No batteries. No chaos. No guilt.
Our most-loved products, bundled together for more play and better value.
Magnetic Wall Decal
So easy to apply with no bubbles, has stuck really well to the wall even with a lot of rough play and has provided a lot of entertainment while looking good and not taking up any floor space.
Magnetic Wall Decal
Such beautiful quality and so easy to apply! I love that it’s rental-friendly too. My son uses it every single day.
Magnetic Wall Decal
The magnetic wall decal is a game-changer for our playroom! It was super easy to apply, and I love that it's removable and doesn’t damage the walls. My kids are obsessed with moving their magnets around — it keeps them entertained for hours. Such a fun and functional addition to our space. Highly recommend!
Magnet Set
Got this for my son and its the best set.
Magnetic Wall Decal
Since we got the decal - we have been playing non stop! Both my kids absolutely loves it. We went back and got all other accessories haha
Magnetic Wall Decal
Great decal for kids. Keep them engaged and away from screens.
Lola Busy Book
This is such a beautiful book! Highly recommend! I wish there were even more options and name personalisation would be a beautiful touch. Lovely quality.
ALMOST HERE
Six personalities, one play wall. Each pal brings their own way of playing — so there's always one your kid will click with.
The thinker
Curious about everything, everywhere.
The dreamer
Always sketching, always imagining.
The cheerleader
Big smiles, even bigger energy.
The calm one
Slow breaths, soft wins.
The spark
A little mischief, a lot of fun.
The kind one
Hearts in hands, always sharing.
We’re here to make parenting feel a little easier and a lot more joyful. SmartyPals was born from the simple idea that kids deserve playful, screen-free moments — and parents deserve toys that look good, last long, and actually work.
