Magnetic Playwall™ | Magnetic Wall Decal for Kids & Playrooms
Transform any wall into a screen-free play space with the SmartyPals Magnetic Playwall™ – a reusable magnetic wall decal designed to inspire creativity, independent play and learning.
Our Magnetic Playwall™ is Australia’s original magnetic wall decal for kids. Designed for toddlers and preschoolers, it transforms bedrooms, playrooms, living spaces and even rental homes into interactive learning environments where children can build, create and explore.
By taking play vertical, it keeps toys organised, frees up valuable floor space, and encourages longer, more engaging screen-free play that grows with your child.
Whether you're looking for a magnetic wall for Connetix tiles, a screen-free activity for kids, or a renter-friendly playroom solution, the SmartyPals Magnetic Playwall is designed to grow with your child.
Specs:
6 colours to match any room
Arch shaped decal 95 × 60 cm
Ages 3+
Why Parents Love It:
Encourages screen-free, independent play
Vertical Play & Renter-friendly
Applies in minutes - no tools needed
Encourages creativity & fine motor skills
Keeps toys organised and off the floor
Magnetic Playwall is compatible with:
Connetix tiles, ball runs & all our magnet sets
Chalk + white board markers
Water-based washable markers, paints & crayons
Check our wall compatibility & installations instructions for more information.
Colour shades may vary depending on screen. Please read instructions carefully before applying the decal to the wall.
FAQ's
Shipping & Returns
Money Back Guarantee
If it’s not the right fit for your family, no worries, we offer hassle-free returns within 30 days of purchase. Simply contact us at hi@smartypals.com.au and we’ll help you from there.
EASY APPLICATION
Up in minutes, no tools required
Reusable, repositionable, and residue-free.
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Prep the wall
Wipe with a clean, dry cloth to remove dust.
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Peel & position
Start from one corner and align with your wall.
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Smooth it on
Squeegee from the center outward to push out air.
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Done!
Stick, draw, create - let the fun begin.
Pro tips
Which surfaces does it work on?
Our Uni-felt backing works on many surfaces like glass, VJ Panels, on smooth walls, primed walls, brick and more. Not suitable for peeling, damp, uneven wall or recently painted walls.
Can I remove and reuse it?
Yes - peel slowly and reapply to your new wall. For best results, we recommend up to 3–4 reapplications.
Help, I have bubbles!
Lift the section and re-smooth from the center outward, or push tiny bubbles out toward the edge with a towel or your scrapper.
How do I install my SmartyPals Magnetic Playwall™?
Installing your SmartyPals Magnetic Playwall™ is quick and easy - no tools or drilling required. Most families have it up in under five minutes.
Before you begin, make sure the surface is clean, dry, smooth and in good condition.
- Peel back approximately 5 cm of the protective backing from the top of the decal.
- Position and stick the exposed section to the wall.
- Slowly peel the remaining backing away while smoothing the decal onto the wall from the centre outwards to remove any air bubbles.
Our Magnetic Playwall™ is compatible with:
Magnetic tiles, educational magnets, chalk markers and more.
Magnets
Plays beautifully with our full magnet range, Connetix® tiles, and most lightweight magnetic toys.
Washable Markers
Draw, write and wipe clean — perfect for messages, doodles and learning.
Dustless Chalk
Let creativity flow on a smooth, mess-free canvas made for little hands.
What Parents Are Saying
Reviews Summary
Parents looking for a screen-free play say the Magnetic PlayWall works instantly - kids start playing independently within minutes. It’s consistently described as a game-changer for playrooms, bedrooms, and rental homes, with fast installation (often under 5 minutes). Having it on the wall is a standout benefit - no bulky toys on the floor, and kids naturally stay engaged longer in their own dedicated play space. It also doubles as a stylish decor piece that enhances the room. The most common feedback: “I wish I bought this sooner.”
Screen-Free Play
- Kids stop asking for iPads and screens. Parents report this happening from day one
- Encourages hours of independent play, learning, and fun.
- Works with Connetix tiles, magnetic alphabet sets, ball runs & more.
- Kids aged 1–8 all love it, from toddlers with shapes to older kids building with tiles
Installation & Quality
- Goes up in under 5 minutes. Multiple parents say it was easier than expected
- No bubbles, no creases. Sticks smoothly to the wall on the first try. Super Easy to install
- Quality described as incredible and unlike anything else. Better than wooden boards
- Parents who tried competitor brands say SmartyPals is by far the best quality
Renter-Friendly & Durable
- Completely removable. Perfect for renters with no wall damage
- One parent repositioned it twice and it's still perfect. Holds up over time
- I love that it goes on the wall - no floor space needed and the playroom stays tidy.
- Doubles as stylish room decor. Parents say it enhances the room, not clutters it
FAQ's | Common Questions, Answered by Real Parents
Based on our reviews, here are the answers to what parents ask most:
Can I apply to any wall type?
Our Uni-felt product is compatible across many surfaces, but it is not suitable for all wall types. It may not adhere properly to chalky walls, uneven or highly textured surfaces or wax-coated finishes, damp areas, or walls that are peeling or have been recently painted. For best results, the surface should be clean, dry, smooth, and in good condition before application.
Will it damage my walls?
Parents consistently report no wall damage, even after months of use. One customer even repositioned hers twice without leaving any marks, and many renters love it as a rental-friendly solution. Just be sure to follow the application steps and check your wall compatibility beforehand to avoid any potential damage.
Is it hard to install?
Parents say it goes up in under 5 minutes with no tools needed. Many are surprised by how quick and easy it is, with a smooth application, no bubbles or creases, and a perfect stick from the first try.
Does it work with Connetix tiles?
Yes! The PlayWall is compatible with Connetix tiles, magnetic alphabet sets, ball runs, and other magnetic toys. For ball runs, tiles need to be placed flat against the wall first, then built on top to ensure everything holds securely.
Can this be used on wallpapered walls?
Yes, this product can be used on some wallpapers, but it’s not suitable for surfaces with special coatings (like lotus-effect or stain-resistant finishes). To check compatibility, we recommend a simple packing tape test. (check our IG post on how to test)
Can I reuse my PlayWall?
Yes, but it will depends on the surface and how clean it is. The Magnetic Playwall can reposition it around your home, and it's best moved occasionally rather than daily (think three to four moves). Keep the suction backing clean and dust-free between moves and it'll keep gripping beautifully. Perfect for renters and growing families.
All answers are sourced from verified customer reviews. Individual experiences may vary. The PlayWall is backed by our 30 Day Risk Free Playtime guarantee.
From Hesitant to Obsessed
- Parents who'd tried other brands and given up say SmartyPals completely changed my mind
- Multiple families have bought additional PlayWalls or magnet sets after their first purchase
- The most common regret: I wish I'd bought this sooner
- Parents recommend it to friends unprompted. Word of mouth is a recurring theme
- Described as hands down the best toy we've invested in for our home
What Parents Say
"My son is not asking for the iPad anymore when he gets home from kindy! Game changer!
"Hands down the best toy we've invested in for our home. Screens are out, play is back.
Ready to ditch the screens?
Join 30,000+ happy parents. Backed by our 30 Day Risk Free Playtime guarantee.
Shop Magnetic PlayWall
We are very happy with the magentic decal and the different magnet pieces. My toddler is having great fun scribbling, playing with the numbers, letters, and fruits, animals. It keeps him and his little friends occupied.
I purchased 2 of these and gifted them to 2 of my grandchildren, and so far they have been a hit.
Absolutely love our Magnetic wall decal! My 2 year old has been playing with it so much, highly recommend!!
Ordered this playwall to use as a magnetic noticeboard to try & keep all our 'important' letters & craft from school in one place.
Super quick delivery, easy installation & very user friendly for kids sticking up magnets (any magnet seems to work a treat) & adjusting the papers layout.
Would recommend.
I bought this for my 1 year old and he loves sticking the alphabet magnets onto the board. It was really easy to stick to the wall and definitely renter friendly.
This is adorable, Dana. I'm so happy to see your little ones having the best time with our magnets!
We introduced the SmartyPals PlayWall into our kindergarten room and it quickly became one of the most popular learning spaces. The children are naturally drawn to it and love engaging with the magnet sets throughout the day. It's been a wonderful way to encourage independent play, creativity and early learning while keeping our classroom organised and clutter-free.
The best purchase ive done in a long time!
Got this for my kindy and honeslty - it as the best investment. Such a nice addition - kids love it.
My grandson loved it from the moment he saw it , everyt8me he comes in it’s straight to the magnet wall ! The magnets are soft yet strong! Definitely ordering another one for his home
We previously tried another magnetic wall decal brand and honestly it was so bad we've returned it. They never responded to our messages, and the decal started curling at the bottom. We even tried using removable tape to fix it, but it didn’t hold. I went ahead and purchased from Smartypals since reading all reviews and the customer service was 10/10 and the quality is like nothing like the other Brand Magplay! I could not be happier with my purchase - and truly in love with the decal.
As a teacher, this Playwall has been a game changer in my classroom. The kids are engaged, focused, and love using it every day.
Great product, amazing quality and easy to install. Customer service was instant and great.
I was looking for a wall decal to decorate my daughter’s new play space and came across this. It’s fantastic. It adds a lovely pop of colour to her room, and the fact that it’s magnetic makes it even better. She can hang pictures on it or use her magnetic alphabet and tiles, which she loves. It was a great price and really easy to apply. I’m so happy with it. 😊
Superfast delivery, and was the perfect touch for my sons 2 birthday.
Love this so much! love it.
This is a great tool to get kids away from screens. Love it.
Honestly so easy to apply — I was expecting it to be tricky but it went up perfectly in minutes. The quality is incredible and it looks amazing in my child’s room.
I’d previously tried two decals from another brand and both damaged my walls and eventually fell off. I was honestly hesitant to buy again — but SmartyPals completely changed my mind. Their customer service was incredible, and the quality of the decal is unlike anything I’ve tried before.
I absolutely love it. I’ve moved it twice and it’s still perfect. It’s also so much better than having a wooden board behind the wall, which after a year feels flimsy and looks worn. I couldn’t recommend it more.
since we got the decal - we have been playing non stop! Both my kids absolutely loves it. We went back and got all other accessories haha
We got giving a decal for Xmas - and it has been a hit with our kids. They absolutely loved it and haven’t stopped playing since. Highly recommend it.
Great decal for kids. Keep them engaged and away from screens.
I've tried other decal brands - and this is BY far the best!!
Love this decal - my daughter plays with it day and night!
Beautiful product! Easily removable and the magnets stick well! My 3.5 year old loves it!
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